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Mock-ups created in Photoshop:
Written to emphasize sassy/playful tone.Fluid lines and round edges correspond with forward-thinking target audience.
Lily Raines
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Pearly:
Designed and produced all brand content for fantasy sparkling water brand(Concept Project)
Asset design made in Adobe Illustrator:
Mock-ups created in Photoshop:
Email Copy by Lily Raines:
Written to emphasize sassy/playful tone.Fluid lines and round edges correspond withforward-thinking target audience.
Home
Lily Raines
Pearly:Designed and produced all brand content for sparkling water brand (Concept Project)
Target Audience: Gen Z/Milennial, clean-ingredient, forward-thinking or fashionable consumers
Decisions: Brand assets (fruit designs, label designs) are minimalistic with an emphasis on cohesive color palettes with a signaturepop of color. Font and wordmark choices are understated with an emphasis on lowercasing to present a mellow tone.
Email marketing done in Mailchimp:
Asset design made in Adobe Illustrator:
Mock-ups created in Photoshop:
Written to emphasize sassy/playful tone.Fluid lines and round edges correspond with forward-thinking target audience.
Email Copy by Lily Raines:
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Email design by Lily Raines